These visual merchandising props designed for Berluti tell the brand’s story through every detail. Each display serves as a narrative rooted in Berluti’s iconic heritage and blends traditional craftsmanship with minimalist design. By incorporating signature elements like iconic shoe features, patinated leather, and Scrito, the props transcend functionality to become storytellers, enhancing the product’s presence and inviting the luxury client into the world of Berluti. Close collaboration with the creative and merchandising teams results in in-store experiences that transform the space into a sensory journey, representing Berluti’s values at every touchpoint.