To enhance the client experience in-store, one of the key projects was redesigning Berluti’s service tray. The concept centered on incorporating the brand’s DNA and maintaining consistency across all in-store elements. Crafted in two sizes from high-quality walnut wood, the tray complements the new store designs, reflecting Berluti’s use of this wood in its new store concepts. A touch of meticulously patinated, recycled leather—crafted using the iconic patination method that defines many of Berluti’s products—adds a refined detail, further emphasizing the brand’s heritage. This new design also addresses ergonomic concerns with the previous tray, offering greater ease for the retail team when serving drinks, ensuring both functionality and elegance in line with Berluti’s luxury ethos.